Direct Mail and Catalogs
Even in the electronic age, print is still powerful. People love to read, especially personalized messages delivered right to their mailboxes. Apple Business Consulting works with you to create and produce effective, targeted mailing that bring your message home to consumers. And don't overlook the power of direct mail for reaching your B2B audience.

Direct Mail
Direct mail provides the ideal vehicle for communicating one-on-one with your target audience. It can be used as a prospecting tool, yet it also works well as a CRM tool. Mail allows you to keep in touch with your current customers and alert them to special promotions you're running. Using the information in your customer database, you can easily target the wants and needs of individual customers, thereby providing a personal experience and strengthening customer loyalty.

Both consumer and business-to-business audiences respond to direct mail. For your B2B audience, direct mail can include offers that create leads for sales reps, encourage people to inquire for more information, and generate traffic at retail.

Catalogs
If you're looking for a means to expand the distribution of your product, existing catalogs may be the answer. But don't overlook the potential of catalogs to be used as a tool for mining your current database. Direct response marketers, with the databases of names often numbering in the millions, are sitting on a gold mine — and catalogs are one way to effectively mine that valuable resource.